Starbucks Opened the New Coffee Sanctuary in Bali
Starbucks as one of the most popular reserve coffee stores in Indonesia. On January 13, 2018, Starbucks opened its new reserve store in Bali Indonesia which is the 10th Reserve Location in this country. Indonesia itself is one of the largest for the home of the arabica coffee around the world.
The Purpose of a Coffee Sanctuary in Bali
Starbucks opened the Dewata Sanctuary in order to highlight the importance of Indonesia as one of the largest producers of Arabica coffee. Many of the coffee from Indonesia is famous throughout the world such as Aceh Gayo, Toraja, Kintamani, Java Coffee and many more.
The Reserve store concept is the upscale version of Starbuck chain store. The customer could learn about more information about the coffee, from how they are grown, roasted and turned into the high-quality cups of coffee. Customers also could have tasting classes experience which could help them to differentiate among the blends of the coffee.
Bali as the Tourist Destination
Starbucks chooses Bali as the location of their new sanctuary is a smart move. Since Bali is still one of the most popular tourist destinations around the world, it is expected that this sanctuary will be full of many tourists especially Asian every day. This sanctuary will be the largest Starbucks sanctuary in Southeast Asia with 100 employees. Since the concept of this store will be different from the regular Starbuck chain store in Indonesia, this sanctuary will also expect many domestics tourists that will visit this place.
Starbucks Supported the Local Farmers
Starbucks is known as the largest buyer of arabica coffee in Indonesia and this company also supports the local farmer by opening a farmer support centre located in Berastagi, Sumatera Indonesia. The purpose of this support centre is to work closely with farmers community and give more information in order to give the better result in coffee farming.
Starbucks also highlighted that the farmers’ community who joined this program don’t have to supply the coffee to Starbucks since this program is one of the commitments of Starbucks to develop the community of the local farmers. Not only in Indonesia but these farmer support centres also located in other coffee producer countries such as Rwanda, Tanzania, Ethiopia, Mexico and many more.
Besides Sanctuaries, Starbucks also had four Starbuck Roasteries which are located in Seattle, Milan, Shanghai and New York City and will open soon in Tokyo and Chicago.